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"I think this represents a new worldwide high point in the blending of evidence with empathy in official public health advice…"

Those were the words of Clive Bates on his excellent blog 'The Counterfactual' upon reading the new briefing for UK Stop Smoking Services from the National Centre for Smoking Cessation Training. We couldn't agree more.

ncsctHuge credit is due to the authors, Andy McEwen and Hayden McRobbie, whose person centred approach and willingness to engage with consumers and to listen and learn from them, has resulted in world class advice for anyone interested in helping those smokers who choose to quit by switching to vaping.

Our trustees Sarah Jakes and Lorien Jollye (who are both vapers) were two of the reviewers on the project and are very proud to have been associated with it. Great things happen when people work together to achieve a common goal.

Read the full briefing here.