Donate to the campaigning work of NNA

NNA welcomes donations from individuals and organisations to support our campaigning work. We are however unable to accept such donations from manufacturers and distributors of nicotine products.

ACT NOW to prevent an EU wide tax on vaping

The European Commission is holding a public consultation into the taxation of tobacco and vaping products, ending on 3rd September. The Collective of EU Vaper Associations, is issuing an urgent call to action to ask you, the consumer, to respond to the consultation. Vaping has helped more than 7.5 million Europeans stop smoking and a further 9 million to cut down. If vaping is expensive smokers will not switch and vapers will go back to smoking.

  • Making vaping more expensive will keep people smoking.
  • Taxing vaping makes people think vaping is as harmful as smoking
  • There is no case on principled or practical grounds to apply excise duties to vaping
  • The value to health and wellbeing associated with switching from smoking to
    vaping exceeds any benefits arising from revenue collection
  • VAT is the only acceptable form of taxation on vaping products
  • Taxing vaping products ultimately protects smoking
  • Vape products are not tobacco products and do not belong in the Tobacco Excise Directive


The consultation is here:
Public consultation on excise duties applied to manufactured tobacco and the possible taxation of novel products


Responding to the consultation (also described as a "questionnaire"):

1 The questionnaire is available in all the EU languages, select your language
at the top right
2 Answer using your own words
3 If you don't know the answer to something please reply with "I don't know"
4 If you choose not to answer the questions on conventional tobacco
products the questionnaire should only take around ten minutes
5. At the end there is an option to upload a document – responses carry more
weight if they are more personal, so feel free to go into more detail. Tell your story!


NNA UK has produced this downloadable leaflet:

No tax leaflet V3

SoVape has produced this downloadable leaflet. 

SoVape leaflet


Posts and articles:  

Planet of the Vapes:  Last Chance To Avoid Expensive Juices and KitLast Chance To Avoid Expensive Juices and Kit

Vapouround magazine: Fight the EU Vape Tax

Dick Puddlecote:  EU Wants to Tax Vaping, Don't Let Them 

ecigclick:  Two Ways To Help Stop An EU Vape Tax

ecigclick:  How You – the Vaper – Can Prevent An EU Vape Tax

Acvoda:  Laat je stem horen!! Géén accijns op dampen !!Acvoda:  Laat je stem horen!! Géén accijns op dampen !!

Vapetrotter News:  Calling EU Vapers! Act Now to Stop a EU Vape Tax

Dampfer magazin: Konsultation zur E-Zigaretten SteuerKonsultation zur E-Zigaretten Steuer

Aiduce:  Pour une vape sans taxe tabac, signez la pétitionPour une vape sans taxe tabac, signez la pétition  

Aiduce:  Partagez la pétition et répondez à la consultationPartagez la pétition et répondez à la consultation

FIVAPE: Mobilisation générale contre les taxes sur la vape

Vaping 360:  EU Vapers: Oppose Taxes On Vapor Products!EU Vapers: Oppose Taxes On Vapor Products!

IG ED:  Die EU befragt ihre Bürger – und ist nicht erreichbar

IG ED:  Die EU befragt ihre Bürger, nutzen wir das!Die EU befragt ihre Bürger, nutzen wir das!

IG ED Die EU befragt ihre Bürger – Server wieder erreichbar

SoVape:  Signez la pétition pour dire NON aux taxes européennes sur la vape!Signez la pétition pour dire NON aux taxes européennes sur la vape!


The EU consulted on this fairly recently, in 2016 - 2017, here are our resources from that time: 

Our blog post from the last consultation is here:
EU Tax policy - harmful to health - our briefing

Our full briefing, written by Clive Bates, is here:
Tobacco Excise Directive briefing


Please also sign and share this petition, to encourage more people to respond to the consultation: petition:  Act now to stop the EU vape tax


Films for smokers considering a move to vaping  

These films were produced by the National Centre for Smoking Cessation and Training (NCSCT), in partnership with the New Nicotine Alliance and part-funded by Public Health England.


An independent introduction to vaping for smokers

A basic introduction to e-cigarettes for smokers considering switching from smoking to vaping, featuring internationally recognised expert Dr Hayden McRobbie and Sam, a tree surgeon sharing his experiences of switching.


The Switch

Inspired by people who have switched from smoking cigarettes to vaping, here is a short film showing how some people have made The Switch. Please scroll down this page for the individual stories.


E-cigarette safety: the facts explained (short)

Experts take a look at the evidence on some of the issues that surround the use of e-cigarettes.  


E-cigarette safety: the facts explained

Experts take a deeper look at the evidence on some of the issues that surround the use of e-cigarettes - including the safety of e-liquids and vapour, secondhand vaping, the 'gateway' theory, and the safety of vaping relative to smoking.


 Top tips for safer vaping

This short animated film places the much-publicised 'dangers' of vaping in perspective, and provides clear sensible advice on how to vape safely.

Passive Vaping: A guide for parrots

This short animated film explores the headlines and the evidence on the health effects of secondhand vapour.


The Switch:  Lorien



The Switch: Sarah

The Switch: Glen

The Switch: Paul

The Switch: Catherine

The Switch: Paul 2

The Switch: Thomas

Artwork for vaping welcome signs and stickers. Please download and print (they are free to adapt and share for non commercial purposes).  Scroll down to see the various designs in green, blue and black. Help to get positive vaping images into image search results by posting them on your website. Thank you very much to Daniel Pidcock for designing these for NNA.

VapingSticker Page 17

vaping welcome sign


vaping welcome sign

vaping welcome sign

  vaping welcome sign

  vaping welcome sign


vaping welcome sign

  vaping welcome sign


vaping welcome sign

vaping welcome sign

  vaping welcome sign

  vaping welcome sign

  vaping welcome sign

vaping welcome sign





Show your support to NNA UK by placing a logo and a link to NNA UK on your website!

Version 1. "Proud Supporter" (200px x 200px, white background):

NNA ProudSupporter

 Or embed the following code to insert the image above and a link to NNA into your site:

Version 2. NNA Logo (400px x 200px, transparent background PNG):

NNA 400x200 transparent

 Or embed the following code to insert the image above and a link to NNA into your site:

Version 3. "Proud Supporter" (930 x 245px, white background):

NNA 930x245

 Or embed the following code to insert the image above and a link to NNA into your site:

Version 4. "Proud Supporter" (930 x 245px, transparent background PNG):

NNA 930x245

Version 5. "Proud Supporter" (186 x 930px, white background):

NNA 930x245

Version 4. "Proud Supporter" (186 x 930px, transparent background PNG):

NNA 930x245



From time to time, the New Nicotine Alliance (NNA is asked by researchers to help them with their research. This help may include, for example: providing advice on research design and measurements; steering group membership; promoting recruitment to studies; facilitating access to products; advising on non-technical research summaries; and collaborating on publications. This kind of activity is broadly labelled as Patient and Public Involvement (PPI) in research.

According to INVOLVE (, patient and public involvement (PPI) in research means research being carried out ‘with’ or ‘by’ members of the public rather than ‘to’, ‘about’ or ‘for’ them. It should happen at the earliest stage, and during as many stages as possible, of a research project.


INVOLVE was established in 1996 and is part of, and funded by, the National Institute for Health Research, to support active public involvement in NHS, public health and social care research. It is one of the few government funded programmes of its kind in the world. As a national advisory group, INVOLVE’s role is to bring together expertise, insight and experience in the field of public involvement in research, with the aim of advancing it as an essential part of the process by which research is identified, prioritised, designed, conducted and disseminated.


NNA has adopted a ‘nothing about us without us’ approach to supporting research activities that are concerned with improving public health through greater understanding of ‘new’ (lower risk) nicotine products and their uses.

For NNA, it is important to be visible and approachable to research groups to: (a) support funders’ and ethics committees’ requirements that researchers engage people affected by their research; and (b) to reduce the risk of ‘bad science’, by actively engaging with researchers to ensure that they have considered the expertise, experience and viewpoints of users of lower risk nicotine products.

NNA is keen to be involved in proper participatory research and will collaborate with researchers by offering advice and consultancy. NNA does, however, protect its Trustees and Associates from becoming over-stretched or exploited. Much of NNA’s advocacy work requires the commitment of personal time and resources and there is a need to prevent inadvertent excessive burden on members through additional responsibility for PPI activities.

As such, NNA has prepared a statement, in line with current principles of good practice on PPI outlined by INVOLVE (, which covers both financial and non-financial expectations of research collaboration agreements, to: (a) support researchers, research managers, institutions and organisations proposing working with NNA in the preparation of their research proposals, protocols and research materials where PPI is concerned; and (b) protect individuals associated with NNA when they embark on PPI activities on behalf of NNA.

NNA statement, based on INVOLVE’s principles of good practice

PPI is often identified as core (and as such fundable) component of an application for research funding and compliance with recognised standards, such as those by INVOLVE, is usually expected through a project or programme of research. We urge researchers to follow the guidance on participation in research issued by INVOLVE. It is already endorsed or embraced by many relevant research funders, such as National Institute for Health Research (NIHR) (which established and funds INVOLVE), Medical Research Council (MRC) Clinical Trials Unit, Cancer Research UK (CRUK), and includes provision of the following for anyone engaged in PPI activities by a research group:


  • reasonable payment for preparation and participation time (e.g. time spent reviewing documents or attending meetings (or suitable honorarium));
  • all travel costs, overnight accommodation and subsistence (i.e. food and drink);
  • where appropriate, childcare or replacement carer costs;
  • costs of a Personal Assistant or Support Worker;
  • conference fees;
  • administration costs – for example printing, telephone, postage, stationery and other equipment; and
  • training.

Ideally, arrangements should be made for advance payment. If this is not possible, research teams should be able to demonstrate that they have mechanisms and systems in place to guarantee timely reimbursement.


  • adequate time should be given to prepare (e.g. documents should be sent out in advance);
  • documents should be provided in a format that is accessible by the individual concerned;
  • reasonable adjustments should be made to enable participation (e.g. timing of meetings to take account of travel distance, time off work, etc.); and
  • pre-agreement of hours to be dedicated to PPI on a given project and a plan of when these fit within the project timeline

SUMMARY: On the basis of this statement, NNA is very willing to offer assistance and advice on research projects. Please contact us for further details or to discuss a project requirement.

NNA will review this statement periodically and in line with INVOLVE guidance.

Download a PDF of the statement of engagement with research groups here 

Using e-cigarettes is much less risky than smoking cigarettes. They have helped and are helping many thousands of people stop smoking. Smokers need to know that e-cigarettes are a healthier alternative to cigarettes. However, many people may be confused by media reports on e-cigarettes. Here, NNA summarises the evidence and sets out its position on key issues.