Dr Jacques Le Houezec trained as neuroscientist in Paris and clinical pharmacologist in San Francisco, has been working on nicotine and smoking cessation for more than 30 years. He is a Consultant in Public Health & Tobacco dependence, based in Rennes, France. He is also Director of www.treatobacco.net (a website dedicated to the treatment of tobacco dependence, available in 11 languages), Honorary Lecturer, at the UK Centre for Tobacco Control Studies, University of Nottingham, England, and member of the Addiction research group at INSERM 1178 (Mental and Public Health), in Paris, France.