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Board of Trustees

Martin Cullip is a transport company director who uses e-cigarettes and other reduced risk nicotine products and has seen positives from his staff members quitting or reducing their smoking through vaping. He is a passionate consumer advocate for all forms of tobacco harm reduction and is an adviser to the Freedom Association’s Freedom to Vape campaign. He has a keen interest in the rapidly-evolving nicotine market and the politics surrounding it, and has taken part in consumer, industry and political events on the subject from Bournemouth to Brussels and beyond. Martin has also written and blogged for a decade on a diverse range of lifestyle and free market issues for a number of media outlets such as Spiked, International Business Times, The Free Society, advocacy websites and others.

Louise worked in learning disabilities for over 30 years, both in nursing and managing a care home, before taking on a second career in tobacco control/smoking cessation in 2004. Excited by the potential of vaping to accelerate quit rates, she coined the phrase 'ecig-friendly stop smoking service' and has worked ever since to encourage other services, commissioners and healthcare workers to adopt this approach.

She retired in March 2018 and now works as a freelance clinical consultant for the National Centre for Smoking Cessation and Training.


Since graduating with a degree in Politics and Government in 1978, Paddy Costall has worked within the social care sector, mainly for NGOs, spent four years working in the probation service and is a qualified social work practice teacher. As Director of Services for Cranstoun Drug Services (1995-2005) he developed and directed community and prison-based substance misuse treatment services. In addition he developed and delivered a programme of national and international conferences and events, and managed international networks supported through funding from the European Commission. He has directed over 70 conferences, ranging from 50 to 1,500 delegates, including in Austria, Belgium, the Czech Republic, France, Germany, Hungary, Italy, Lebanon, the Netherlands, Poland, Spain, Thailand and the UK.

Paddy has also worked as an independent consultant and trainer and has produced a number of reports on substance misuse treatment within criminal justice systems in Europe. He was the founder and Managing Director of the Conference Consortium, until May 2011, where he directed five editions of the International Conference on the Reduction of Drug Related Harm, as well as many other national and European events.

Dave Cross is the news editor for, the UK's largest online forum for vapers. He has worked with a number of start-ups in the UK vape industry to develop website descriptions and engaging content. Previously, he worked as a science teacher in England and South America, European Marketing Manager for an international chemical company and was (for a brief period of time) Northampton Town FC's Clarence the Dragon - a vital cog in the fourth-tier football machine. His writing CV also includes football, music, technology and motorbikes. Dave believes in the potential for vaping to end the blight of tobacco-related harm and the need for honest, coherent research to underpin common sense legislation. He is particularly interested in the potential of vaping to help the homeless and those with mental health conditions.

Bernice switched to electronic cigarettes several years ago and since not smoking, she has returned to a normal blood pressure level, after being on a maximum medication dosage for several years and suffering a transient ischemic attack.

Having had a varied career, she has now just returned to Probation and Offender Management. Through her previous work in the electronic cigarette sector she supported many hundreds of smokers in their journey to stop using combustible tobacco.

Bernice previously stood as a candidate for South Wales Central in the 2016 General Election for Vapers in Power and continues to take an active role in advocacy regarding electronic cigarettes.

Since leaving school 'a very long time ago' Sarah Jakes has worked in the shipping industry, the foreign exchange market and now runs her own business in property management.

A smoker of some 35 years Sarah switched to vaping in April 2013, only to find that the choice of this safer alternative for smokers was under threat from excessive and ill founded regulation. Having joined forces with other consumers in the battle against over regulation in the EU parliament Sarah is convinced that a better understanding of e-cigarettes and other harm reduced products among key influencers and decision makers is required if these products are ever to reach their full potential for public health gains.

David has worked in various aspects of drug and alcohol policy for many years and held posts in  national, regional and local government sectors.  He also has considerable experience of the voluntary sector.  He has a particular interest in prevention and harm reduction approaches.  He has been a witness to some successes as well as some unintended consequences of well-intentioned policy and law- making.  He finds the issues surrounding tobacco harm reduction fascinating but also, occasionally, frustrating.

Kevin has worked in Substance Misuse for over 30 years. He has worked in all settings, including residential rehabilitation, crisis intervention, harm reduction services, recovery oriented services, detoxification services, social enterprise development, and prison and other criminal justice services.
He was Director of Operations at Addaction and at KCA, and was Drug Action Team Co-ordinator for the Medway Towns. He was a board member of Kent Probation Area, Coca, BUBIC, the Princedale Trust and the Conference Consortium. He was also a member of the All Party Parliamentary Group on Drugs, Alcohol and Criminal Justice chaired by Lord Ramsbotham. Prior to working in the field he was a service user himself for many years.
More recently he has become involved in developing veterans’ substance misuse services with Combat Stress, piloting case management models in nine areas across England and Scotland.

He is an ex smoker and current vaper.

Mark is a Political Researcher in the House of Commons and a keen supporter of vaping and the legalisation of snus; he advocates evidence-based harm reduction in a range of areas from tobacco to drug policy. He has written on the subject for the Institute of Economic Affairs. He also provided evidence as a user of snus in the 2018 ECJ case to overturn the ban of snus across the European Union and worked on the successful campaign to legalise medical cannabis in the UK.

Jessica became NNA’s first administrator in December 2016.  She is passionate about the potential for tobacco harm reduction products to improve lives and has devoted much her time and energy to vaping consumer activism. She helped establish Vapers in Power, and helped to get ViP registered as a political party. Her primary role in NNA is fundraising, external communications, helping NNA campaigns, and supporting the work and development of NNA.  Before having children she worked as an English teacher, in the UK and abroad.