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NNA welcomes donations from individuals and organisations to support our campaigning work. We are however unable to accept such donations from manufacturers and distributors of nicotine products.


Films for smokers considering a move to vaping  

These films were produced by the National Centre for Smoking Cessation and Training (NCSCT), in partnership with the New Nicotine Alliance and part-funded by Public Health England.


An independent introduction to vaping for smokers

A basic introduction to e-cigarettes for smokers considering switching from smoking to vaping, featuring internationally recognised expert Dr Hayden McRobbie and Sam, a tree surgeon sharing his experiences of switching.


The Switch

Inspired by people who have switched from smoking cigarettes to vaping, here is a short film showing how some people have made The Switch. Please scroll down this page for the individual stories.


E-cigarette safety: the facts explained (short)

Experts take a look at the evidence on some of the issues that surround the use of e-cigarettes.  


E-cigarette safety: the facts explained

Experts take a deeper look at the evidence on some of the issues that surround the use of e-cigarettes - including the safety of e-liquids and vapour, secondhand vaping, the 'gateway' theory, and the safety of vaping relative to smoking.


 Top tips for safer vaping

This short animated film places the much-publicised 'dangers' of vaping in perspective, and provides clear sensible advice on how to vape safely.

Passive Vaping: A guide for parrots

This short animated film explores the headlines and the evidence on the health effects of secondhand vapour.


The Switch:  Lorien



The Switch: Sarah

The Switch: Glen

The Switch: Paul

The Switch: Catherine

The Switch: Paul 2

The Switch: Thomas